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NJDGE Sets Out Rules for Online Affiliates



Affiliate advertising may be the online bread and butter of this on-line poker industry, but it must be strictly regulated, in line with the New Jersey Division of Gaming Enforcement (NJDGE) (Image: thinkcomputers.com)

The nj-new Jersey Division of Gaming Enforcement (DGE) recently clarified its laws for internet marketers working together with New Jersey licensed operators. Affiliate marketing is a form of web-based advertising where a business (the affiliate) establishes a relationship that is symbiotic an operator, whereby the operator will reward the affiliate for every customer introduced, via the affiliate’s own marketing efforts or through its site’s marketing.

Simply place, it’s about paying revenue share or perhaps a payment for referred business, and numerous news portals receive earnings primarily through affiliate marketing.

Establishing Boundaries

It’s a presssing problem that the on line gambling jurisdiction of New Jersey, where all advertising is strictly controlled, takes incredibly seriously.

In April, DGE sent ‘cease and desist’ letters to numerous poker affiliate sites warning them, in no uncertain terms, that the advertising of offshore poker sites that offered games to nj players would not be tolerated. The thrust associated with DGE gripe did actually be that the affiliates designated were promoting web sites that are illegal sites that were authorized in New Jersey, thus giving the impression that all

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